Thu, 4 February 2010 Phil Fernandez and Rod Sloane discuss how to get started on the road to aligning your sales and marketing teams. We discuss whether beer is more important than software on the road to alignment. Comments[0] |
Wed, 6 January 2010 Interview with Kent Huffman CMO of Bearcom Wireless on creating better alignment between sales and marketing. Comments[2] |
Wed, 9 December 2009 An interview with Adam Needles, Director of Field Marketing at Silverpop, on having a customer centric approach to Sales and Marketing Alignment. Comments[0] |
Mon, 9 November 2009 Part 2 of Rod Sloane's interview with Christine Crandell. Christine has some radical views on how to compensate your marketing staff if you want to align sales and marketing. Direct download: Christine_Crandell_Part_2__November_2009.mp3 Category: podcasts -- posted at: 12:53 PM Comments[0] |
Mon, 5 October 2009 Content rich discussion with Christine Crandell on how to align your sales and marketing. Comments[0] |
Sun, 13 September 2009 I interview Jim McLaughlin, Sales and Marketing Director of Axiall about how to improve the alignment between sales and marketing. Jim was the International Sales Director at the Financial Times. Comments[0] |
Thu, 28 May 2009 Interview with Grant Leboff the author of Sales Therapy. Comments[0] |
Thu, 7 May 2009 Part Three of the Drayton Bird interview where we discuss where to place the big idea in your marketing. We also forecast the future of direct marketing. Direct download: Drayton_Bird__April_2009_Interview_Part_3.mp3 Category: podcasts -- posted at: 4:24 AM Comments[0] |
Thu, 23 April 2009 Part 2 of my recent interview with Drayton Bird discussing how to keep your prospect interested, how to use traditional marketing with permission based marketing and how to find that creative inspiration when you sit down to write your marketing.Comments[0] |
Sat, 4 April 2009 First part of my interview with UK marketing legend Drayton Bird, author of "Commonsense Direct Marketing". Lots of further marketing resources at www.DraytonBird.comComments[0] |

Part 2 of my recent interview with Drayton Bird discussing how to keep your prospect interested, how to use traditional marketing with permission based marketing and how to find that creative inspiration when you sit down to write your marketing.